We are HUE, curating visions and producing one-of-a-kind weddings in Madison, Milwaukee, Wisconsin & Beyond since 2015.
HUE Core Values
TRUSTED
We are commonly the most personal vendor relationship a client will have when planning their wedding. We tailor our approach to exactly what the client needs both in pace and communication style. We are honest but kind, and make everyone’s life easier.
EFFECTIVE
Every problem comes with solutions and every set of logistics has a battle plan. We turn fuzzy pieces of a vision into a well-executed event in just a matter of time, no matter where you are at in your process.
ADAPTABLE
Each event is a new event. We have a wide variety of experience, a diverse portfolio of clients, and will work with any budget. We’re always up for learning new traditions, cultures, or styles. Bring us anything!
CONNECTED
We are continually present in our community and industry, educating ourselves and building our network. Vendors are just as excited to work with us as clients are, and we always have the latest scoop.
TRIBE-ORIENTED
We are a team. We work together, celebrate together, and look out for one another every day, to make sure each team member is reaching their dreams, both personally and professionally.
Recognition & Memberships
Check out our Offbeat Bride/Life features!
Our Team
Sarah Davidson – Owner
Coming from a family of entrepreneurs, Sarah always knew that she wanted to work for herself and run her own show. After many years running events for various organizations around Madison, she started HUE in February of 2015 and hasn’t looked back since. She loves getting to know each and every client that works with our business, and plays whatever part may be needed to ensure their collaboration is a success.
Sarah has nearly a decade of experience working in the Madison wedding and event industry. This includes overseeing rental programs at multiple specialty venues, aiding in plans for numerous area non-profits, planning her own wedding(s) in Mexico and Madison, and consulting with a long list of vendors building up their own businesses. She and her team have coordinated wedding, social, and corporate events of all sizes over the years, with their specialties especially lying in vendor partnerships, planning logistics, and overall client AND guest experience.
Jessie-Rae Starr – Event Consultant, Floral Designer
Jessie first met Sarah when they were co-workers at the Madison Children’s Museum. While working together at the museum, Jessie was the point person for day-of event logistics with vendors, coordinating setup, supervising event staff, and making sure everything else went off without a hitch. The first time Sarah asked Jessie to assist with a HUE event, she lept at the chance!
Jessie is a self-confessed plant and floral nerd and appreciates beautiful décor design and details which can really set an event apart. She’s constantly looking a social media and other resources for new inspiration and ideas. She loves helping create a stress-free day so everyone can focus on making their day memorable without having to worry about a thing!
Loni Maximoff – Event Consultant
Loni has come from a variety of experiences with event and wedding planning. Starting out in Denver, CO, she interned with Denver Arts & Venues assisting with logistics for large scale festivals and then moved on to the catering and sales manager at Red Rocks Amphitheatre. During her time at Red Rocks, Loni organized all aspects of planning for private events, concert night VIP parties, and, most importantly, weddings from the original sale and contracting process through day-of coordination. She then moved to Madison, WI to marry the love of her life and happily took a wedding coordinator position with the Majestic Theatre downtown where she met Sarah and they became quick friends.
Loni has since moved on from weddings to corporate sales, but her heart felt something was missing. When Sarah offered her to chance to join the HUE team, she very obviously (and graciously) took the offer. This allows her to not only continue to do work she loves on the side, but also to do work with a business that supports serious #girlbosses. She is very excited to meet you and help make your wedding vision a reality!!