
Chief Strategist and Creative Director of HUE by Sarah Davidson, Sarah is a sought after event industry speaker, consultant, and strategist. She has served the Southern Wisconsin event industry for over a decade in various capacities, including her current term as President of the local chapter of the National Association of Catering and Events (NACE). She has received numerous awards for her work, including the coveted “Wedding of the Year” from NACE and being named to the BizBash 500 List of 2021’s Most Influential Event Professionals.
Throughout her career, she has worked on hundreds of weddings and events both in the capacity as a planner, as well as a venue manager. Having experience in these roles allows her to continually view the industry from multiple sides and see the bigger picture for companies to succeed. She knows what today’s clients want, and what a vendor needs in place to fully implement their vision successfully.
Sarah Davidson is a creatively driven, prosecco drinking, dreamer who is ready to help you meet both your personal and professional creative business goals through expert knowledge and a strong desire to guide the industry forward together.

Areas of Expertise:
- Venue Management
- Operational Guidelines
- Company Culture
- SWOT Marketing
- Community Relations
- Wedding Industry Expertise
Speaking Topics:
- The Reimagined Landscape of Events
- Seeing the Bigger Picture: Goal Setting + Planning Ahead
- Building the Dream Team: How to Outsource, Collaborate, + Grow
- Behind the Budget: The Truth About Weddings