I love creating impactful moments and bringing people together soooooo much. Like, SO much.
Well, when Covid-19 hit the USA in March of 2020 it temporarily put a damper on things like that. Personally, I went through a rough few months (as did many in the hospitality industry), stuck in this mindset that I just wasn’t going to be doing any events for a very, very long time. There was nothing that could be done, that we all just had to live through this, and also try to figure out how to survive until it was over.
By the time summer rolled around though and we realized this wasn’t ending anytime soon, I needed to shake myself out of it. It took a lot of watching and being inspired by industry friends seizing the moment, a lot of conversations with my business coach, and a lot of holding up the mirror to get through my head trash that nothing could be done. But finally I was able to get to a point like:
Right around that time is when I received my first message from Stephanie, one of the new owners of Harvest Moon Pond, a gorgeous venue in Poynette with a beautiful history. Somehow I had yet to have been to her space so she invited me out for a tour, along with Jason, Owner of Chance Productions, to get a lay of the land and brainstorm on ways that we could all work together. In this meeting we hatched the plan to collaborate on a styled shoot, meant to inspire in the current times, while showcasing parts of the venue that haven’t gotten as much love as the should. And voilà! Here we are.
While I enjoy a big, glamorous wedding as much as the next planner, I equally love creating a low-key yet personalized celebration. This sentiment served as the overall goal for this shoot, that a wedding doesn’t have to be cheapened by adding the term “casual” in front of it. Instead it offers an opportunity to define a very specific experience that a couple wants their guests to have.
To pull this together, I would only (as I always do) trust the best. With the venue and rentals already on board, the next key members were those who could capture the entire project’s ambiance and the creative work of all vendors flawlessly. Enter Tim Fitch (photographer) and Paul Gero (videographer), who I trust over and over again to capture the essence of HUE – our approach, our style, and the end result we want. And they deliver every. single. time.
Once the vision is set, it’s time to talk details. My approach in this is to leave the finer things to the experts, giving each vendor a general scope what what I want the end result to feel like and then letting them run with it. As per usual with this particular dream team, they ran hard and took things to a level far beyond what was asked of them. For instance, can we just soak in these daffodil*parker florals for a minute?
When I asked Kayla from DP to participate, she said “We’ve done so much with whites and greens, it would be awesome to incorporate more color into the palette! I’ve personally been really into rust, taupe, cream, beige, brown and pops of color that lean late summer.” With the shoot occurring in August, that was more than okay with me. We understand that casual couples prefer to lean into their surroundings, embracing the moment and everything that comes along with it, so floral and colors natural to the season in Wisconsin made perfect sense.
Delicate and personalized details have been the heart and soul of A LA CRATE Rentals for many years now, and there is no way the look could’ve pulled together as seamlessly as it did without key pieces from their collection. To some, the addition of something simple like a rug or vintage plates might not seem like that big of a deal. However it’s taken me years to learn that in the world of creating memorable experiences, these touches are everything.
These touches also include paper goods, which set the stage and put your guests in the proper mindset before they’ve even arrived. Kathy, Owner of Sugar Pear Design had a lot of fun for me on this one, designing an invitation suite poking fun at the time of Covid and leaning heavily into our Italian inspiration. You know, I love being a little extra now and then!
Geoffrey, the Owner of Celebrations Entertainment is another friendor of mine that feeds my “being extra” habit, which you can see from this particular shoot with the inclusion of his silent disco setup. Hosting an outdoor event and want to rock to the wee hours? Make sure to check these out for maximum party potential with minimum risk of noise complaints!
And finally, we could not have done this all without our amazing models! Carrie and Noah. From our first connection, to their trip to Moments to Cherish to be outfitted with Arlene, to being present on shoot day, they understood our vibe and were totally willing to go with the flow, enjoying these moments we had all created and helping our whole team forget about the pandemic for a little bit.
Thank you to all involved! Until next time!
The Dream Team:
Design, Planning + Coordination: HUE by Sarah Davidson
Venue: Harvest Moon Pond
Photography: Tim Fitch Photography
Videography: Gero Pictures
Arch + Rentals: Chance Productions
Vintage Rentals: A LA CRATE Rentals
Stationery: Sugar Pear Design
Catering: Salvatore’s Tomato Pies
Silent Disco: Celebrations Entertainment
Attire: Moments to Cherish Bridals
Models: Carrie Brick + Noah Hockett