It brings me so much joy to officially report that this summer of 2021 has been busy, satisfying, and safe. While there continues to be a great deal of uncertainty about what the future brings, these past 18 months have certainly reinforced the need to live in the moment, so we’ve been doing just that.
Speaking of living in the moment, today we’re going to do a summer round up, featuring some personal and professional ventures of the past few months. Thanks in advance for coming along for the ride as we reflect on these recent adventures!
HUE’s first officiant role
When some of Sarah’s best friends needed a last-minute backup after their officiant could no longer make their destination wedding, she was honored to step into the role. Congrats Steph + AJ!
After over a year of cancellations, postponements, and restrictions that felt like they’d never end, we finally were able to execute our first few HUE weddings past post-Covid, and boy did it feel good. Thank you to Rachel + Logan, Franki + Brock, Abby + Tyler, and Whitney + David for putting your faith in us!

Explore Local
After a year without any major travel, we weren’t in a rush to fill the calendar back up right away. Instead, we opted to keep many of our free weekends low-key and explore locally. This included a day trip to Mt. Horeb, time on the lakes, drinks on the Terrace, and a spa trip to The Edgewater.
But of course, that didn’t mean we didn’t do ANY travel 🙂 After being postponed in 2020, the NACE Experience Conference was back and better than ever, being held this year in fabulous Las Vegas!
We learned, we connected, and we celebrated THREE big wins for our local NACE Capital Area of Wisconsin Chapter, including Chapter of the Year!! Can’t wait until next year!
Finally, we filled the remainder of our time doing what we do best, building and maintaining relationships and friendships. This included attending the launch party of WIN and celebrating major industry milestones and work with The Tinsmith and The Eloise, two Madison-area venues with who we have become very close over the past year. Partnerships like all of these and more are the lifeblood of HUE and have been instrumental in getting us to where we are today.
We are excited about all of this and at the same time, watching and waiting to see what unfolds this fall. We are hopeful for the world to continue moving in a forward direction and at the same time realize another pivot may be required. Either way, we’re ready because “that’s not what you normally do”… is what we do.
Chief Strategist and Creative Director of HUE by Sarah Davidson, Sarah is a sought after event industry consultant, planner, and strategist based in Madison, WI. Follow her work on Instagram at @huebysd.