Friends, welcome to HUE by Sarah Davidson.
Yesterday I shared the story of our decision to launch our new brand, and the love and thought that went into it. Today, I want to tell you all about this new, beautiful website you currently have found yourself on.
Five years ago when HUE started, I asked a friend and co-worker to design my logo, and brother-in-law to build my website. I am eternally grateful for what they did to launch our presence into the world and these elements have gotten us quite far. Thank you Amy and Erik!
When the time came however for a refreshed look, I was excited to lean on some colleagues I met within the industry a few years back, with tried and true success in marketing and design within our world. This was important to me because let’s face it.. weddings can be just a BIT over the top 🙂
Enter Chad and Jodi Everts, the dream team behind Everts Marketing. Jodi and I had sat on the Board of Directors together for our local chapter of NACE where we built a friendship, and I continued to follow their work from there. I couldn’t be happier hiring these two to build my new “storefront” and first impression of our new venture to the rest of the world.
As I mentioned in the story of our new brand, two adjectives I’ve always liked are “bold” and “edgy”. I know that they might not be the first two that come to mind when you think of weddings, but that fact in itself got me excited. Throughout this process I continually leaned on asking myself “How can I look as different as possible?”. While it’s nerve wracking to share the final product, I’m ecstatic with how it turned out.
The other main thing I knew I wanted was lots of engaging, and specifically video heavy, content. As I said before, we can be a bit over the top in the wedding industry, and I feel the best representation of how we as planners can really have an effect on things is through seeing final results. And while photography is important, video just takes things to a whole new level. It conveys event mood and vibe to the watcher, along other experiential details such as voices and body language.
I met Paul Gero about a year ago, also through NACE, and we got along great right away. While he has quite an impressive resume as a photographer, he’s more recently been building his reputation as a videographer as well, and one who’s skills I wanted to take advantage of. I’ll never be able to thank him enough for following me around for 10+ hours at Joe and Steph’s wedding or working together on a marathon interview session. You can see for yourself the results sprinkled throughout this site, and I hope you’re just as happy as I am.
Aside from the overall aesthetic and design, the other major change with our new website is the addition of this very blog, and FINALLY combining it as a part of our all encompassing outward presence, and not something out separate in the infinite digital world. This is something I’ve wanted to do for years but just needed the time.
There are many practical business and SEO related reasons to have everything in one spot, but for me, it’s all about the ease of use for everyone coming to visit us here. To be able to offer our clients and potential clients a vast library of knowledge right at their fingertips for free is a service that we’re proud to provide. It also allows us a platform to share accomplishments and celebrations, as well as the beautiful work we’re honored to be a part of. We could go on and on 🙂
While you’re here, don’t forget to check out our updated “Meet Us” and “Weddings” pages to learn more on what we’re all about, as well as the newly minted “Business Coaching & Consulting”, a fresh service I’m excited to delve more into in the coming days. Big things happening all around!
So thank you once again for being here and entering into this new era with us. It’s going to be a good one.
Featured Image: xo azuree