small business owner

HUE 2021 Summer Round Up

August 17, 2021 By Sarah Davidson

It brings me so much joy to officially report that this summer of 2021 has been busy, satisfying, and safe. While there continues to be a great deal of uncertainty about what the future brings, these past 18 months have certainly reinforced the need to live in the moment, so we’ve been doing just that.

Speaking of living in the moment, today we’re going to do a summer round up, featuring some personal and professional ventures of the past few months. Thanks in advance for coming along for the ride as we reflect on these recent adventures!

HUE’s first officiant role
When some of Sarah’s best friends needed a last-minute backup after their officiant could no longer make their destination wedding, she was honored to step into the role. Congrats Steph + AJ!

**Weddings are BACK!**
After over a year of cancellations, postponements, and restrictions that felt like they’d never end, we finally were able to execute our first few HUE weddings past post-Covid, and boy did it feel good. Thank you to Rachel + Logan, Franki + Brock, Abby + Tyler, and Whitney + David for putting your faith in us!

Explore Local
After a year without any major travel, we weren’t in a rush to fill the calendar back up right away. Instead, we opted to keep many of our free weekends low-key and explore locally. This included a day trip to Mt. Horeb, time on the lakes, drinks on the Terrace, and a spa trip to The Edgewater.

**NACE Experience**
But of course, that didn’t mean we didn’t do ANY travel 🙂 After being postponed in 2020, the NACE Experience Conference was back and better than ever, being held this year in fabulous Las Vegas!

We learned, we connected, and we celebrated THREE big wins for our local NACE Capital Area of Wisconsin Chapter, including Chapter of the Year!! Can’t wait until next year!

**Networking and Coming Together with Friends**
Finally, we filled the remainder of our time doing what we do best, building and maintaining relationships and friendships. This included attending the launch party of WIN and celebrating major industry milestones and work with The Tinsmith and The Eloise, two Madison-area venues with who we have become very close over the past year. Partnerships like all of these and more are the lifeblood of HUE and have been instrumental in getting us to where we are today.

We are excited about all of this and at the same time, watching and waiting to see what unfolds this fall. We are hopeful for the world to continue moving in a forward direction and at the same time realize another pivot may be required. Either way, we’re ready because “that’s not what you normally do”… is what we do.

Chief Strategist and Creative Director of HUE by Sarah Davidson, Sarah is a sought after event industry consultant, planner, and strategist based in Madison, WI. Follow her work on Instagram at @huebysd.

Why I Outsource: Tax and Accounting Edition (Throwback)

May 13, 2021 By Sarah Davidson

In honor of an extended tax season this year, I’ve chosen to throw this back to an oldie but goodie. If you aren’t yet using an accountant for your yearly business tax needs I highly encourage you to do so. Without even looking at the numbers I’m positive ours has saved me well beyond what I’ve paid her over the years, both in money and in time. Love you Steph!

Original post: April 12, 2019

Four years ago, I decided to take the plunge and hire a tax and accounting consultant. There were two main reasons for this:

I had just started Harmonious Union Events and NO idea what sort of tax things were all involved in being self-employed.
We had just purchased our first home, which felt like the jumping off point into official “adulting”, and we knew that would be just the first step of many new things we would encounter in our lives that now played a big factor into filing taxes.

This is one of the best business and personal decisions I have ever made.

(Photo included because this topic is best discussed with a drink in hand)

I know that everyone has their own approach, but as a mom, entrepreneur, and someone who at least tries to have a social life, my time is one of the most valuable things in the world to me, along with my sanity. Anything that I can do to help preserve those two things nearly always comes in at a high priority.

Here is just a short list of tax/accounting related things that a consultant can guide a small business owner through:

Filing quarterly, which you’ll want to do so you don’t have to pay a HUGE amount during your normal annual spring filling. When you’re employed by someone else, your tax owed is just taken out of your paychecks throughout the year and you don’t have to worry about it. When you’re self-employed (or get paid as a contractor, such as Uber driving, etc) you have to remember that you owe Uncle Sam around a third of every single payment that comes in.
Deductions, which ROCK! Mileage, supplies, and meals related to your business are just a few of the categories that can be deducted when going through self-employment taxes, and you’ll want to make sure that you get the absolute most out of those as you can.
What needs to be taxed and when. Personal services? No. Rentals, floral, and photography? Yes. Something that you purchased online that didn’t include tax? Make sure that’s added in somewhere. Also, this varies state to state and if you did business in another state from where you’re located you better believe that you’re filing taxes there too. HALP!
General bookkeeping. How do I need to categorize this? Did that payment come in? What receipts do I all need and what info from each? There’s people out there that actually love this stuff you guys.

(Still making sure you’re with me.. just listen to the pretty music!)

And don’t forget about your personal life! A few things we’ve gotten major help on:

All taxes related to owning a home, including what deductions are now involved in having a home office. This would also be a major tax component for you if you do Air BnB or other short term rental programs.
Babies, babies, babies. There are all sorts of fun child related tax and deductions to consider, as well as what goes into college investments, etc.
We’re involved in some business ventures that have unique tax forms at the end of the year, require us to file in multiple states, and also don’t release the tax forms until just a few weeks before April hits. Because our accountant is so organized and ready to just drop this info in as it comes, we feel absolutely no stress around this, even this year with a new baby due on April 6.

Of course there’s a cost to everything, but this is really for you to decide on what is the tipping point for you. Are things simple enough still that the time is no big deal? If so, that’s great! However, for me, I’m now freed up to do two major things:

Spend ample time with my family, my friends, and be available to manage the most important and favorite aspects of our personal lives.
When I’m not doing Number 1, growing my business in major ways, including right now devoting ample time building a social media presence, the CRM software component of my business, and my personal vendor database.

(Okay all done, time to party)

Hope this helps in your decision process – and Happy Tax Day!

If you’ve been swayed or have already considered reaching out to someone, I’d HIGHLY recommend my accountant and fellow girl boss, Stephanie Strupp, steph@strupptax.com, who works remote and is available for hire no matter your location.

Featured Image: XO Azuree

Alexandria + Nathan: Caribou Bay Retreat – Coloma, WI

April 28, 2021 By Sarah Davidson

A blog 3.5 years in the making, Alexandria and Nathan, I am SO excited to finally share the details of your beautiful Wisconsin Northwoods wedding!!

Alexandria and I first met back in 2017 at a different wedding where I was the coordinator and she was the photographer. At that wedding, when all the vendors were hanging out and eating dinner together she asked for my card, so she could reach out when she started to make her own wedding plans. And then low and behold, she actually did! I was ecstatic!

Although the weather was touch and go — it was literally about to rain the entire day — everything was able to go on as planned! And oh there were several fabulous things planned for their big day. Their dog, Kida, was a stunning ring bearer with a gorgeous floral collar and Nathan’s mom expertly sewed Alexandria’s dress herself.

After the ceremony, celebrations commenced and the party truly started. No one went hungry between great Wisconsin fare from Moose Inn Supper Club and pie for dessert, provided Nathan’s Grandma Carol.

By the way, these two are trained ballroom dancers, so for their first dance they pulled out all the stops — wardrobe change, dance moves, and all. It was crazy fun to watch!

Congrats Alexandria and Nathan!

The Dream Team:
Wedding Coordination: HUE by Sarah Davidson
Photography: Brooke Alania
Videography: Bella Hill
Venue: Caribou Bay Retreat
Catering: Moose Inn Supper Club
DJ: You Had Me at I Do
Beauty: Kasha Rodig
Rentals: Wautoma Rentals

Featured HUE Event: “It’s Showtime” – A Fresh Look at Events with NACE

April 14, 2021 By Sarah Davidson

While I don’t want to jinx us by saying “We’re back!” just yet in the world of events, things have certainly been taking an optimistic turn lately here in Madison. Last week NACE Capital Area of Wisconsin hosted its first in-person event in over a year and it felt SOOO good to see the real live faces of my friendors!

Guidelines are still fairly tight here, and masks and distancing will likely still be in place for some time, so our group of creative professionals took the opportunity to be industry leaders, showcasing how events can still feel comfortable and elegant while working within public health boundaries.

Event Essentials partnered with our host venue, The Madison Concourse Hotel + Governor’s Club, to set the stage for the event. With the use of lounges, strategic dinner seating, and beautiful decor, it just didn’t feel sterile and restrictive as one might fear, even though everything was set for distancing. Conversations and merriment commenced quite easily.

Food Fight Restaurant Group and Monona Catering took the reins with an enlightening food and beverage presentation, tackling the part of events that may make people the most nervous. Sure it’s all well and good when you walk in with your mask on, but what happens when you need to eat? Lisa and Marcia offered some great suggestions from signage to packaging, to service when it comes to keeping both event guests, as well as staff working, comfortable.

And finally, what about those who are not quite ready to be in-person yet? Enter the world of hybrid events, with Celebrations Entertainment leading the charge as experts in this area. Not only did Geoffrey present on the topic, but the entire meeting was set up as a hybrid event, with a number of guests attending virtually as well. This is certainly an option that I see sticking around long into the future, post-Covid.

This event was a test run, both for those of us who planned it, as well as many of the attendees. There were moments that felt natural and then there were certainly others that were filled with some uncertainty. I believe it will continue to feel that way for a long time, but at this point, there is nowhere else to go but forward. I get emotional thinking about this opportunity that we’ve finally been given to prove ourselves, especially after sharing the state of our industry just three months ago.

Thank you to my friends Tim Fitch for photos and Paul Gero for videography. Events like these are never possible without collaboration from our vendor community and a passion for celebrating each other’s work. Can’t wait until the next one!

Thank you to Channel 3000 and The Cap Times for your coverage of our event!

Chief Strategist and Creative Director of HUE by Sarah Davidson, Sarah is a sought-after event industry consultant, planner, and strategist based in Madison, WI. Follow her work on Instagram at @huebysd.

Vendors We Love: Hampton Inn + Suites Madison Downtown

March 24, 2021 By Sarah Davidson

Last week I partnered with Destination Madison to take part in one of their Madison Minications. This campaign was launched as a way for locals to explore and take advantage of the great hotels our area has to offer and is currently running through April 12, 2021. With Lila turning four this month, we had been searching for an idea to celebrate that got us out of the house but felt safe, and this overnight hotel stay was the perfect blend of both!

While there are many Minication options, The Hampton Inn + Suites Downtown Madison was ideal for us for a few reasons:

We wanted something easy and family friendly. Just having a pool and Lila getting her own bed on the pullout couch would’ve been enough to celebrate, but the downtown parking, hot breakfast, and location ready for exploration really made this for us. Throw in the $30 Food Fight Restaurant gift card and bingo scavenger hunt included as a part of the Minication package and we had an action packed 24 hours!
I refer sooooooo many couples to this hotel for their wedding room blocks! I’ve always been comfortable doing so because of its good reputation and feedback from my couples on their positive experience. However, it makes me feel 1000% percent more excited about it now that I’ve personally gone through a stay there and can speak to my own experience.

Our arrival and check-in process was extremely easy, from parking the car to a smooth and safe check-in at the front desk. As soon as you stepped foot on the property you could tell that they embraced their Madison location and proximity to campus, with tons of local-focused artwork and accents around, including one of the Buckys on Parade (Pucky)! Izzy and Luis at the front desk were extremely kind and even had special birthday treats ready for Lila, which she loved!

We stayed in a King Studio Suite, which included a microwave, mini-fridge, and pullout sofa, on the seventh floor with views of campus. The Hampton has several room options available depending on your needs, and we were extremely happy with how clean and cozy our space was. As you can see below, Lila claimed her space pretty quick! For weddings, the different options and price points would make things easy for anyone on your guest list to find something that works for them.

After unpacking it was time to head to the pool! We were having so much fun I wasn’t able to get great pictures, but this area is perfect for both kids and adults alike. The hot tub has a beautiful waterfall feature and the pool is large with plenty of space for splashing around. The temperature was perfect and we were able to burn a bunch of energy before heading out to dinner.

The Minication package came with a $30 gift card to any Food Fight Restaurant. We opted to spend this on breakfast for dinner at Bassett Street Brunch Club, directly connected to the hotel. While mom and dad enjoyed a bloody mary and spiked horchata (respectively) to toast four years of parenthood, Lila went for the kids menu french toast with a HUGE chocolate milk. Needless to say, we were all pretty satisfied with our choices.

When we returned to the hotel, Luis from the front desk kindly obliged when I asked if they wouldn’t mind showing me their meeting space, which is easily accessible off the lobby. I could tell this would be the perfect space for a wedding party to rent for a hair/makeup getting ready room. That’s a biggie that I didn’t know was an option for this trip, but will now certainly be sharing with everyone!

We ended the night relaxing in our room with a good movie and some snacks. It was the earliest I went to bed all week and felt so good! #momlife

I’m a hot breakfast type of person, which is ALWAYS what gets me excited to stay at a Hampton. They offer FREE hot breakfast to all their guests! When we woke up the next morning I immediately hit up the coffee station upon entering the breakfast area and then we staked out a table to start the morning off right. There was something for everyone, with eggs, sausage, and bagels for mom and dad and Lucky Charms and chocolate muffins for the birthday girl. When we wrapped I sent the other two up to the room to prep for another swim session while I took a minute of peace near the fireplace with my coffee. For breakfast I could tell they had several team members assigned to make sure everything stayed safe and clean, from team members serving instead of self-serve, to regularly wiping down common area touchpoints.

After getting in one last swim, the final thing that we did was the Bingo Scavenger hunt included as a part of the Madison Minication. This was such a fun family activity to complete, sending us all around the hotel to make sure we didn’t miss any unique detail of this place. Definitely don’t miss this part of the Minication package because major prizes are at stake!

I want to thank Destination Madison for the opportunity to take this trip and The Hampton Inn + Suites Madison Downtown for such wonderful hospitality. If you’re a couple hosting your wedding in downtown Madison, we at HUE by Sarah Davidson highly endorse this property as a safe, modern, and comfortable location to host your guests. If you’re into the idea of a Madison Minication and want to figure out which one is right for you, check out this post.

Until next time!
Sarah