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Madison, Milwaukee Wedding Planner

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wisconsin wedding

Annie + Jason | Milwaukee, Wisconsin | Colorful + Unique Wedding at The Elegant Milwaukee County Historical Society

February 9, 2022 By Sarah Davidson

After nearly two years of planning together (thanks Covid!) we were so excited to finally see Annie + Jason’s beautiful wedding day come to fruition at the gorgeous Milwaukee County Historical Society this past August!
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Our team typically has the privilege of getting to the Milwaukee area a handful of times per year, and we always love the opportunity to work in a refreshed setting with new friendors.

Enjoy each colorful, unique, and elegant detail of Annie + Jason’s Wisconsin summer day below!
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Congrats again, A + J!

We couldn’t take our eyes off the colorful, vibrant + summery floral arrangements Jane Kelly Floral designed! The Milwaukee Art Museum was the perfect place for Annie + Jason to capture some stunning couples photos with Tim Fitch Photography.

The Milwaukee Historical Society offered both a unique and elegant setting for Annie + Jason’s wedding day with cool features like a bank vault, cozy mezzanine level, marble pillars, and more right in the heart of downtown Milwaukee along the river!

We’re obsessed with this classic and elegant cake from The Cake Lady to top off A + J’s sweet celebration!

Congratulations again, Annie + Jason!

To see more real weddings and events designed, coordinated, and produced by our HUE team, click HERE!


Planning + Coordination: Loni w/ HUE by Sarah Davidson
Venue: Milwaukee County Historical Society
Photography: Tim Fitch Photography
Floral: Jane Kelly Floral
Cake: The Cake Lady
Catering: Zilli Hospitality Group
Hair + Makeup: SEVVA
Rentals: Canopies
DJ: Milwaukee Airwaves
Live Music: SamaSama Project


Chief Strategist and Creative Director of HUE by Sarah Davidson, Sarah is a sought-after event industry consultant, planner, and strategist based in Madison, WI. Follow her work on Instagram at @huebysd.

Filed Under: Real Events By HUE, Uncategorized Tagged With: colorful wedding, historic wedding venue, madison wedding planner, milwaukee historical society, milwaukee wedding, milwaukee wedding planner, milwaukee weddings, summer wedding, wedding planning, wisconsin wedding, wisconsin wedding planner, wisconsin weddings

7 Tips for Creating a Wedding Timeline That Works | FEATURED ON WOMAN GETTING MARRIED

January 31, 2022 By Sarah Davidson

Having a wedding timeline is a crucial part of planning your celebration. Not only for you and your soon-to-be spouse, but for your vendors, family, and wedding party alike! It’s important for everyone to be on the same page (literally) and have your vision in mind! You’ll likely be contracting with multiple different businesses for your wedding, and it’s either on you or your wedding planner (if you have one) to be the one central point for everyone.

I was honored to be featured over on Woman Getting Married talking all about creating a wedding timeline and the importance of one!

Click HERE to check out their blog and dive deep into the 7 tips listed below for creating a stress-free and clear timeline that works!

  1. Wake up earlier than you need to
  2. Start with the end of the day and work your way backward (this is a tip I always give!)
  3. Don’t leave out the tiny details
  4. Have each vendor review the wedding day timeline
  5. Allow for wiggle room
  6. Factor in breakdown times
  7. Ask for help if you need it!

Here at HUE, wedding timeline creation is a part of both our Wedding Management and Full-Service and Design packages! We will help you create the perfect timeline and be the ones to communicate with everyone involved. Click here to inquire about working with us for your special day.

Photography: Alisha Tova

Chief Strategist and Creative Director of HUE by Sarah Davidson, Sarah is a sought-after event industry consultant, planner, and strategist based in Madison, WI. Follow her work on Instagram at @huebysd.

Filed Under: Practical Planning, Uncategorized Tagged With: madison wedding, madison wedding planner, madison weddings, wedding planning, wedding planning tips, wedding timeline, wedding timeline creation, wisconsin wedding, wisconsin wedding planner, wisconsin weddings

Abbe + Kevin | Madison, Wisconsin | Elegant Glam Burgundy + Gold Wedding at The Tinsmith

January 19, 2022 By Sarah Davidson

With wedding colors of burgundy and gold, I knew I was going to like Abbe + Kevin from the start. Add on the fact that Abbe had spent a decade herself as a wedding photographer, with an additional degree in Event Management, and we immediately clicked from day one of working together!

Everything about Abbe + Kevin’s wedding at The Tinsmith had personal touches, from Abbe’s grandmother’s charm pinned to her bouquet, to the elegant DIY-ed signage, all the way to playing Star Wars music for the Grand March! Yep, they’re that cool.

Our HUE crew especially loved listening to the toasts from those near and dear to the couple, easily feeling the amount of support radiating for them within the room. It was something truly special.

Congrats Abbe + Kevin! Thanks for choosing us to help you celebrate your beautiful big day! Enjoy all the gorgeous detail from their special celebration below!

Every element of their day, down to the smallest detail of Abbe’s accessories, embodied glam and elegance!

If you’re looking for a Downtown Madison wedding venue with modern, industrial, and greenhouse vibes, look no further than The Tinsmith! The rich emerald details and plants throughout the venue complimented the burgundy jewel tones and greenery in Abbe + Kevin’s day perfectly.

The special community, love, and support that surrounds this couple were radiant throughout the course of their wedding day!

Elegant gold details give the perfect touch to this clean reception look sprinkled with luscious greenery. We’re obsessed with this DIY seating chart sign they created as well, aren’t you?

This stunning 3-tiered cake from Craig’s Cake Shop was almost too pretty to eat. We said almost, though! 😉

Congratulations again, Abbe + Kevin!

To see more real weddings and events designed, coordinated, and produced by our HUE team, click HERE!

The Dream Team
Coordination: HUE by Sarah Davidson
Photography: Tara Draper Photography
Videography: Old North Film Company
Venue: The Tinsmith
Floral: Daffodil Parker
Rentals: Event Essentials
Catering: Buck + Honey’s
Cake: Craig’s Cake Shop
DJ + Photo Booth: Midwest Sound
Transportation: Presidential Limousine
Hair: Mane Hair Company
Makeup: The Posh Beauty Bar
Bridal + Bridesmaid Attire: Vera’s House of Bridals
Bridal Gown: Stephen Yearick
Bridesmaids Gowns: Morilee
Menswear: Nedrebos


Chief Strategist and Creative Director of HUE by Sarah Davidson, Sarah is a sought-after event industry consultant, planner, and strategist based in Madison, WI. Follow her work on Instagram at @huebysd.

Filed Under: Real Events By HUE, Uncategorized Tagged With: burgundy wedding, city wedding, downtown madison, fall wedding, industrial wedding, madison wedding, madison wedding planner, madison weddings, midwest wedding, midwest wedding planner, the tinsmith, the tinsmith weddings, weddings, wisconsin wedding, wisconsin wedding planner, wisconsin weddings

Wedding Planner, Producer, Designer, Manager, Coordinator – What’s the Difference?! | Wedding Planning Services for Your Madison or Southern Wisconsin Wedding

January 5, 2022 By Sarah Davidson

There can be a lot of confusion around the different terms associated with wedding planning, design, and coordination services, so we thought we would clarify what those terms actually mean and some differences between them so that you know what you are getting when searching for and booking your vendor for your wedding day!

Before we make some more general blanket statements, we want you to know that each business may go about these various roles differently, and it’s wise to have an absolutely clear understanding of what exactly you’ll be getting when you’re booking a particular service with them.

Okay, let’s dive in, shall we?!

Photography: Paul Gero

WEDDING COORDINATOR: Booking a Wedding Coordinator or Manager, whether month-of or day-of, means that they typically don’t come onto the scene until shortly before your wedding day and can be hired on at any point of your wedding planning process. Some will leave the full planning process up to you but still be available to consult with you on general questions or other planning details, while others are hired ahead of time to get your date locked in but be in little to no additional contact with you until just before your wedding. Wedding Coordinators/Managers will probably put in somewhere between 15-35 hours of work in total with you from first point of contact to day-of service. Some of the roles of a day-of or month-of coordinator should include:

  • setting up decor
  • being a point of contact for all vendors on wedding day
  • running the timeline of your day and cueing
  • general crowd control and directing guests
  • running errands and tear down may be included or come at an additional rate

Now, we know what you may be thinking. “But my venue offers an on-site coordinator, so why would I need to hire someone else?” And that is a very valid question! Here’s what the job of a Venue Manager or On-Site Venue Coordinator often entails:

VENUE MANAGERSare strictly responsible for tasks related to the venue-only. They are going to be focusing on what your general setup looks looks like, making sure vendors are loading in and loading out properly, and any other areas that are included through the venue such as AV or bar service. They are generally not going to be focusing on things such as when your first dance is supposed to happen, how the dinner centerpieces are supposed to look, or having an emergency kit for when a false eyelash becomes loose. Many venues may also have multiple events happening the same day as your own, for which one person is responsible for moving back and forth in between.

WEDDING DESIGNER: A Wedding Designer is a person or business who works with you exclusively on the look and feel of your day, and building a cohesive design that all pulls together in the end. They will work with you on elements such as rentals, floral, stationery, and setup, to create something that provides a completely personalized experience to you and your guests. They don’t handle many logistics such as timeline, and their actual time the day-of may be limited exclusively to setting up the space (if that). Some Wedding Planners/Producers will also provide design services either included in their rates or at an additional cost. We highly recommend looking at a designer’s previous work and portfolio to get a feel of their style and if it seems to be a good fit for you as a couple. Wedding Designers can put in around 30-50 total hours of work for you, focusing exclusively on these ambiance elements of the day.

Photography: Anda Marie Photography

WEDDING PLANNER: A Wedding Planner is someone that can usually be hired at any point in the planning process, but is typically done so towards the very beginning to middle. This is a person who will work with you to evaluate options, make decisions, provide personalized recommendations, give advice, coordinate logistics, and guide you through nearly all angles of what it takes to plan a wedding. You will work together to build your timeline, meet with vendors, and generally execute all tasks to make your day exactly what you want it to be. On the day of your wedding they will fill the Coordinator/Manager role as discussed above. Communication with your planner is generally on a regular basis throughout the months leading up to your wedding through email, phone, or in-person meetings. This is usually at least monthly for check-ins, if not weekly as you get closer to the date. Some companies will do custom or a la carte packages for you depending on what you already have done, or what areas you are looking for the most help. For others, it will be all or nothing. Packages are another option you may stumble upon as well.

WEDDING PRODUCER: A Wedding Producer is similar to a planner, but likely a seasoned vet with more years of experience – typically a minimum of around 10 years in the industry! Production refers to the actual execution of an event, and covering all the details that it takes to pull it together. Occasionally, you may also see rental, AV, and lighting type companies labeled as Event Producers. They can be considered this way because a majority of the actual physical items and labor going into the event is running through them. It’s not entirely wrong, just more of a gray area. Wedding Planners and Producers can put in between 100-200+ hours of work in total for you, depending on at what point they hired and what they are most utilized for within your process.

Phew! While that may be a lot of information, we hope you feel a lot less confused when it comes to the titles and roles that each of these vendors play in the planning, designing, or executing of your big day! And with that knowledge, we hope you are able to make the best decision for you and your partner looking to get married.

Here at HUE, we provide each and every one of the services listed above: management, design, and planning/production for couples in the Madison and Southern Wisconsin area! Recently, we have reworked our collections to serve you and your love even better as you get ready for your wedding day. Ready to dive in? Let’s go!

WEDDING MANAGEMENT
We ensure your wedding day runs perfectly as planned.

  • Initial Consult
  • Unlimited Email Communication
  • Personalized Vendor Recommendations
  • Wedding Coordinator Assigned 3 Months Out
  • Check-in Meetings + Calls as Needed
  • Work Directly with You to Generate a Day-Of Timeline
  • Attend Venue Final Walkthrough
  • Attend All Final Vendor Meetings + Take over as Point of Contact at each
  • Create + Distribute Specialized Wedding Weekend Itinerary for both Vendors + VIPs
  • One Lead Wedding Coordinator + One Wedding Assistant for Day-of Service (8 Hours)
  • Point Person for Vendors Weekend of Wedding
  • Rehearsal Attendance + Direction
  • Ceremony/Reception Setup + Execution
  • Access to HUE Vendor Discounts

FULL-SERVICE PLANNING + DESIGN
We guide you through defining your vision + making it happen.

  • INCLUDES ALL SERVICES FROM WEDDING MANAGEMENT COLLECTION
  • Start to Finish Service w/ Your Assigned Wedding Planner
  • Wedding Planner + Budget Guide Completion and Review
  • Event Design
  • Budget Setting + Management
  • Personalized Vendor Recommendations + Selection Assistance
  • Coordination of Vendor Logistics Throughout Planning Process
  • Personalized Planning Checklist to Stay on Track
  • Errands, Storage + Transport
  • Start to Finish Weekend-of Service

With our Full-Service Planning + Design collection, we are all in with you from the moment you book! For our Wedding Management collection, we are all in with you beginning 3 months before your wedding day – a much more robust service than generic month-of or day-of coordination! If you’re looking to add on more services to your collection or are unsure you need what our entire collections offer, we also provide some A La Carte options here at HUE!

THE STARTER KIT
(Venue + Budget)

  • Unlimited Email Communication Until Venue is Booked
  • Check-in Calls/Meetings as Needed
  • Master Planning + Budget Guide Completion and Review
  • Venue Research + Selection Assistance (including tour attendance – travel fees may apply)
  • Budget Mapping + Planning

EVENT DESIGN
Included w/ Full-Service Collection

  • Develop Vision Boards Based on Inspiration Secured Together
  • Secure Vendors Capable of Executing Vision
  • Counsel on Most Effective Use of Budget Based on Goals
  • Continue to Collaborate + Evolve Design Throughout Planning Process
  • Coordinate All Details for Venue, Rentals, Lighting, Stationery + Floral

WEDDING PLANNING ROADMAP
Included w/ Full-Service Collection

Happy to plan but need some help getting started? We have you fill out our in-depth wedding planning questionnaire, then provide a customized planning guide for your process. This will include a breakdown of tasks to complete month-by-month, a recommended/realistic budget to work within, specific vendor recommendations and other general advice that fits your preferences and budget

EVENT TEARDOWN SERVICE
Included w/ Full-Service Collection

Available as add-on to Wedding Management Collection, which includes 8 hours on-site service, typically ending after dancing has started. Let us hang with you all night long, wrap things up, and tear down decor so that you and your VIPs can just walk out and either continue the party or crash into bed (no judgement on choice!)

Photography: Tim Fitch Photography

Here at HUE by Sarah Davidson, we provide a planning partner to talk + bounce ideas off of, a calm, collected voice of reason, attention to detail, local knowledge + expertise, comfort in decisions made, professionalism, sanity + peace of mind, and more time for you to do other things! You only get one wedding. TREAT YOURSELF!

Click HERE to contact us today!


Chief Strategist and Creative Director of HUE by Sarah Davidson, Sarah is a sought-after event industry consultant, planner, and strategist based in Madison, WI. Follow her work on Instagram at @huebysd.

Filed Under: Practical Planning, Uncategorized Tagged With: full service wedding planning, madison wedding, madison wedding planner, midwest wedding planner, southern wisconsin wedding, wedding, wedding coordinator, wedding deisgn, wedding designer, wedding planner, wedding planning, wedding planning tips, wisconsin wedding, wisconsin wedding planner, wisconsin weddings

FEATURED ON GREEN WEDDING SHOES | Franki + Brock’s Boho Wisconsin Summer Wedding at Camp Wandawega | HUE by Sarah Davidson

December 29, 2021 By Sarah Davidson

It is crazy exciting and truly an honor for us to have Franki and Brock’s incredible day featured on Green Wedding Shoes! After 2 years of planning, this couples’ wedding weekend at Camp Wandawega was nothing short of perfect. Franki’s creative vision came to life at this magical venue, and we were thrilled to be the ones to help execute it!

Our HUE team got to work with the kindest families, insanely talented vendors, and the best couple! What more could we ask for?

Cheers to Franki and Brock! Head to their Green Wedding Shoes feature here to enjoy the experience of a lifetime at #CampMorlan yourself!

To see more real weddings and events designed, coordinated, and produced by our HUE team, click HERE!

THE DREAM TEAM

Design, Graphics + Stationery: Francesca Morlan
Photography: Alisha Tova
Planning + Coordination: HUE by Sarah Davidson
Venue: Camp Wandawega
Printing: Fiore Press
Videography: The Quail & The Dove
Floral: Petals n Bloom
Beauty: Hannah Elisabeth Beauty
Live Band: Unity The Band
DJ + Lighting: Sound by Design
Rentals: A La Crate Rentals
Table Settings + Rentals: Dish & Decor Vintage Rental
Tent: Capital City Tent Rental
Bar Service: The Barmadillo
Catering: 31 North Banquets & Catering
Late Night Food: Buddys Special Events
Cake + Desserts: Alliance Bakery
Bridal Gown (Shop): Alice in Ivory
Bridal Gown (Designer): Rue De Seine
Groom’s Suit: BLVDier
Custom Bolo: The Mischief Collective


Chief Strategist and Creative Director of HUE by Sarah Davidson, Sarah is a sought-after event industry consultant, planner, and strategist based in Madison, WI. Follow her work on Instagram at @huebysd.

Filed Under: Real Events By HUE Tagged With: 70's wedding, boho wedding, camp wedding, green wedding shoes, lake wedding, madison wedding planner, midwest bride, midwest wedding, midwest wedding planner, retro wedding, summer camp wedding, summer wedding, wisconsin bride, wisconsin wedding, wisconsin wedding planner, wisconsin weddings

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