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Wedding Planner, Producer, Designer, Manager, Coordinator – What’s the Difference?! | Wedding Planning Services for Your Madison or Southern Wisconsin Wedding

January 5, 2022 By Sarah Davidson

There can be a lot of confusion around the different terms associated with wedding planning, design, and coordination services, so we thought we would clarify what those terms actually mean and some differences between them so that you know what you are getting when searching for and booking your vendor for your wedding day!

Before we make some more general blanket statements, we want you to know that each business may go about these various roles differently, and it’s wise to have an absolutely clear understanding of what exactly you’ll be getting when you’re booking a particular service with them.

Okay, let’s dive in, shall we?!

Photography: Paul Gero

WEDDING COORDINATOR: Booking a Wedding Coordinator or Manager, whether month-of or day-of, means that they typically don’t come onto the scene until shortly before your wedding day and can be hired on at any point of your wedding planning process. Some will leave the full planning process up to you but still be available to consult with you on general questions or other planning details, while others are hired ahead of time to get your date locked in but be in little to no additional contact with you until just before your wedding. Wedding Coordinators/Managers will probably put in somewhere between 15-35 hours of work in total with you from first point of contact to day-of service. Some of the roles of a day-of or month-of coordinator should include:

  • setting up decor
  • being a point of contact for all vendors on wedding day
  • running the timeline of your day and cueing
  • general crowd control and directing guests
  • running errands and tear down may be included or come at an additional rate

Now, we know what you may be thinking. “But my venue offers an on-site coordinator, so why would I need to hire someone else?” And that is a very valid question! Here’s what the job of a Venue Manager or On-Site Venue Coordinator often entails:

VENUE MANAGERSare strictly responsible for tasks related to the venue-only. They are going to be focusing on what your general setup looks looks like, making sure vendors are loading in and loading out properly, and any other areas that are included through the venue such as AV or bar service. They are generally not going to be focusing on things such as when your first dance is supposed to happen, how the dinner centerpieces are supposed to look, or having an emergency kit for when a false eyelash becomes loose. Many venues may also have multiple events happening the same day as your own, for which one person is responsible for moving back and forth in between.

WEDDING DESIGNER: A Wedding Designer is a person or business who works with you exclusively on the look and feel of your day, and building a cohesive design that all pulls together in the end. They will work with you on elements such as rentals, floral, stationery, and setup, to create something that provides a completely personalized experience to you and your guests. They don’t handle many logistics such as timeline, and their actual time the day-of may be limited exclusively to setting up the space (if that). Some Wedding Planners/Producers will also provide design services either included in their rates or at an additional cost. We highly recommend looking at a designer’s previous work and portfolio to get a feel of their style and if it seems to be a good fit for you as a couple. Wedding Designers can put in around 30-50 total hours of work for you, focusing exclusively on these ambiance elements of the day.

Photography: Anda Marie Photography

WEDDING PLANNER: A Wedding Planner is someone that can usually be hired at any point in the planning process, but is typically done so towards the very beginning to middle. This is a person who will work with you to evaluate options, make decisions, provide personalized recommendations, give advice, coordinate logistics, and guide you through nearly all angles of what it takes to plan a wedding. You will work together to build your timeline, meet with vendors, and generally execute all tasks to make your day exactly what you want it to be. On the day of your wedding they will fill the Coordinator/Manager role as discussed above. Communication with your planner is generally on a regular basis throughout the months leading up to your wedding through email, phone, or in-person meetings. This is usually at least monthly for check-ins, if not weekly as you get closer to the date. Some companies will do custom or a la carte packages for you depending on what you already have done, or what areas you are looking for the most help. For others, it will be all or nothing. Packages are another option you may stumble upon as well.

WEDDING PRODUCER: A Wedding Producer is similar to a planner, but likely a seasoned vet with more years of experience – typically a minimum of around 10 years in the industry! Production refers to the actual execution of an event, and covering all the details that it takes to pull it together. Occasionally, you may also see rental, AV, and lighting type companies labeled as Event Producers. They can be considered this way because a majority of the actual physical items and labor going into the event is running through them. It’s not entirely wrong, just more of a gray area. Wedding Planners and Producers can put in between 100-200+ hours of work in total for you, depending on at what point they hired and what they are most utilized for within your process.

Phew! While that may be a lot of information, we hope you feel a lot less confused when it comes to the titles and roles that each of these vendors play in the planning, designing, or executing of your big day! And with that knowledge, we hope you are able to make the best decision for you and your partner looking to get married.

Here at HUE, we provide each and every one of the services listed above: management, design, and planning/production for couples in the Madison and Southern Wisconsin area! Recently, we have reworked our collections to serve you and your love even better as you get ready for your wedding day. Ready to dive in? Let’s go!

WEDDING MANAGEMENT
We ensure your wedding day runs perfectly as planned.

  • Initial Consult
  • Unlimited Email Communication
  • Personalized Vendor Recommendations
  • Wedding Coordinator Assigned 3 Months Out
  • Check-in Meetings + Calls as Needed
  • Work Directly with You to Generate a Day-Of Timeline
  • Attend Venue Final Walkthrough
  • Attend All Final Vendor Meetings + Take over as Point of Contact at each
  • Create + Distribute Specialized Wedding Weekend Itinerary for both Vendors + VIPs
  • One Lead Wedding Coordinator + One Wedding Assistant for Day-of Service (8 Hours)
  • Point Person for Vendors Weekend of Wedding
  • Rehearsal Attendance + Direction
  • Ceremony/Reception Setup + Execution
  • Access to HUE Vendor Discounts

FULL-SERVICE PLANNING + DESIGN
We guide you through defining your vision + making it happen.

  • INCLUDES ALL SERVICES FROM WEDDING MANAGEMENT COLLECTION
  • Start to Finish Service w/ Your Assigned Wedding Planner
  • Wedding Planner + Budget Guide Completion and Review
  • Event Design
  • Budget Setting + Management
  • Personalized Vendor Recommendations + Selection Assistance
  • Coordination of Vendor Logistics Throughout Planning Process
  • Personalized Planning Checklist to Stay on Track
  • Errands, Storage + Transport
  • Start to Finish Weekend-of Service

With our Full-Service Planning + Design collection, we are all in with you from the moment you book! For our Wedding Management collection, we are all in with you beginning 3 months before your wedding day – a much more robust service than generic month-of or day-of coordination! If you’re looking to add on more services to your collection or are unsure you need what our entire collections offer, we also provide some A La Carte options here at HUE!

THE STARTER KIT
(Venue + Budget)

  • Unlimited Email Communication Until Venue is Booked
  • Check-in Calls/Meetings as Needed
  • Master Planning + Budget Guide Completion and Review
  • Venue Research + Selection Assistance (including tour attendance – travel fees may apply)
  • Budget Mapping + Planning

EVENT DESIGN
Included w/ Full-Service Collection

  • Develop Vision Boards Based on Inspiration Secured Together
  • Secure Vendors Capable of Executing Vision
  • Counsel on Most Effective Use of Budget Based on Goals
  • Continue to Collaborate + Evolve Design Throughout Planning Process
  • Coordinate All Details for Venue, Rentals, Lighting, Stationery + Floral

WEDDING PLANNING ROADMAP
Included w/ Full-Service Collection

Happy to plan but need some help getting started? We have you fill out our in-depth wedding planning questionnaire, then provide a customized planning guide for your process. This will include a breakdown of tasks to complete month-by-month, a recommended/realistic budget to work within, specific vendor recommendations and other general advice that fits your preferences and budget

EVENT TEARDOWN SERVICE
Included w/ Full-Service Collection

Available as add-on to Wedding Management Collection, which includes 8 hours on-site service, typically ending after dancing has started. Let us hang with you all night long, wrap things up, and tear down decor so that you and your VIPs can just walk out and either continue the party or crash into bed (no judgement on choice!)

Photography: Tim Fitch Photography

Here at HUE by Sarah Davidson, we provide a planning partner to talk + bounce ideas off of, a calm, collected voice of reason, attention to detail, local knowledge + expertise, comfort in decisions made, professionalism, sanity + peace of mind, and more time for you to do other things! You only get one wedding. TREAT YOURSELF!

Click HERE to contact us today!


Chief Strategist and Creative Director of HUE by Sarah Davidson, Sarah is a sought-after event industry consultant, planner, and strategist based in Madison, WI. Follow her work on Instagram at @huebysd.

Filed Under: Practical Planning, Uncategorized Tagged With: full service wedding planning, madison wedding, madison wedding planner, midwest wedding planner, southern wisconsin wedding, wedding, wedding coordinator, wedding deisgn, wedding designer, wedding planner, wedding planning, wedding planning tips, wisconsin wedding, wisconsin wedding planner, wisconsin weddings

FEATURED ON GREEN WEDDING SHOES | Franki + Brock’s Boho Wisconsin Summer Wedding at Camp Wandawega | HUE by Sarah Davidson

December 29, 2021 By Sarah Davidson

It is crazy exciting and truly an honor for us to have Franki and Brock’s incredible day featured on Green Wedding Shoes! After 2 years of planning, this couples’ wedding weekend at Camp Wandawega was nothing short of perfect. Franki’s creative vision came to life at this magical venue, and we were thrilled to be the ones to help execute it!

Our HUE team got to work with the kindest families, insanely talented vendors, and the best couple! What more could we ask for?

Cheers to Franki and Brock! Head to their Green Wedding Shoes feature here to enjoy the experience of a lifetime at #CampMorlan yourself!

To see more real weddings and events designed, coordinated, and produced by our HUE team, click HERE!

THE DREAM TEAM

Design, Graphics + Stationery: Francesca Morlan
Photography: Alisha Tova
Planning + Coordination: HUE by Sarah Davidson
Venue: Camp Wandawega
Printing: Fiore Press
Videography: The Quail & The Dove
Floral: Petals n Bloom
Beauty: Hannah Elisabeth Beauty
Live Band: Unity The Band
DJ + Lighting: Sound by Design
Rentals: A La Crate Rentals
Table Settings + Rentals: Dish & Decor Vintage Rental
Tent: Capital City Tent Rental
Bar Service: The Barmadillo
Catering: 31 North Banquets & Catering
Late Night Food: Buddys Special Events
Cake + Desserts: Alliance Bakery
Bridal Gown (Shop): Alice in Ivory
Bridal Gown (Designer): Rue De Seine
Groom’s Suit: BLVDier
Custom Bolo: The Mischief Collective


Chief Strategist and Creative Director of HUE by Sarah Davidson, Sarah is a sought-after event industry consultant, planner, and strategist based in Madison, WI. Follow her work on Instagram at @huebysd.

Filed Under: Real Events By HUE Tagged With: 70's wedding, boho wedding, camp wedding, green wedding shoes, lake wedding, madison wedding planner, midwest bride, midwest wedding, midwest wedding planner, retro wedding, summer camp wedding, summer wedding, wisconsin bride, wisconsin wedding, wisconsin wedding planner, wisconsin weddings

Rachel + Mike | Waterloo, Wisconsin | Relaxed + Vibrant Summer Wedding at The Wildwood Barn & Cottage

December 15, 2021 By Sarah Davidson

Rachel and Mike’s sweet and charming wedding day at The Wildwood Barn & Cottage was everything we love about summer weddings!With their amazing smiles and good-natured vibes, these two were one of the sweetest couples we’ve ever had the opportunity to work with.

Their wedding day was the perfect mix of relaxed but traditional, full of vibrant summer color, and incorporated many personal elements significant to them as a couple. We loved all the sweet details of their day and exploring a new venue that we can’t wait to be back at again!

See more from Rachel + Mike’s July Wisconsin wedding day down below!

The Wildwood Barn & Cottage’s location is a tucked-away treat with plenty of trees, a hidden pond with trails, rustic barns, a charming cottage, and the most wonderful owners who turned their family’s farm into a Wisconsin wedding slice of heaven!

Rachel and Mike decided to have both a ceremony in a church and an outdoor ceremony at their reception location – the best of both worlds!

Guests enjoyed dancing the night away under the stars and café lights outside the bar barn (bar-n, if you will) and s’mores over the fire pit at sundown alongside an ice cream cart! Also, how breathtaking are the sunset photos of these two?

All the best to Rachel and Mike – congratulations again on your beautiful marriage!

To see more real weddings and events designed, coordinated, and produced by our HUE team, click HERE!

Design, Planning + Coordination: Loni w/ HUE by Sarah Davidson
Photography: Larissa Marie Photography
Ceremony Venue: Blessed Sacrament Church
Reception Venue: The Wildwood Barn & Cottage
Floral: Felly’s Flowers
Hair + Makeup: Bridal Beauty OnSite
Bridal Gown: Brandi’s Bridal Galleria, Etc.
Bridesmaid Dresses: Azazie
Groom/Groomsmen Attire: SuitShop
Catering: Hy-Vee
Cake: Carl’s Cakes
Dessert: Sweet Tooth Ice Cream
DJ: Midwest Sound DJ
Transportation: Good Times Chariots


Chief Strategist and Creative Director of HUE by Sarah Davidson, Sarah is a sought-after event industry consultant, planner, and strategist based in Madison, WI. Follow her work on Instagram at @huebysd.

Filed Under: Real Events By HUE Tagged With: hue by sarah davidson, madison, madison wedding, madison wedding planner, summer wedding, wedding, wedding planner, wedding planning, weddings, wildwood barn and cottage, wisconsin, wisconsin wedding, wisconsin wedding planner, wisconsin wedding venue, wisconsin weddings

The First 3 Things To Do After You Get Engaged

November 19, 2021 By Sarah Davidson

Congratulations, YOU’RE ENGAGED!! This is such a fun and exciting season in your life, but it can also be a little intimidating if you don’t have someone to come alongside you who knows the ropes and can walk you through the wedding planning process.That’s where we step in!

You may be wondering, “Yay, we’re engaged, now what do I do? Where do I start?” Have no fear, because today we’re diving into the firsts 3 things you should dobefore ANYTHING ELSE after saying “yes” to forever!

Let’s dive in!

#1 STOP + CELEBRATE!

I know, I know, probably not what you were expecting, but really, before you dive in, soak in this moment! Take your time screaming, “WE’RE GETTING MARRIED!” telling your loved ones, and taking a little time for yourselves before diving into wedding planning!

2. HIRE A PLANNER

Okay, now we’re getting down to the nitty-gritty. Before you book any other vendor, HIRE. YOUR. WEDDING. PLANNER! They can help you review ALL the options that exist for weddings, help you find a venue that checks all the boxes, and set a comfortable budget.

Most couples think that the first thing they need to do is find a venue, however, they don’t always consider ALL the things they are now tied to once they’ve signed that venue contract.

Your planner sets the foundation for you to move forward in booking your other vendors and services, and will walk you through each step of the way if you choose a full-service package with them!

Plus, I mean, who doesn’t want an expert with connections that you don’t have, and someone telling you the next thing to do instead of guessing, right?

3. BOOK YOUR VENUE, PHOTOGRAPHER + SEND SAVE THE DATES

I know, technically that’s 3 things in one, but after hiring your wedding planner, these are the 3 things that should happen next.

First, your venue as you need to secure your date, and your venue availability will be the biggest piece in determining that.

Second, your photographer! Photographers book weddings well in advance, and now that you have a wedding date, you know what day to inquire about with them!

Third, save the dates! Now that you have a planner, venue, date, and someone capturing your celebration, it’s time to tell people about it so they can mark their calendars as early as possible!


Did you recently get engaged?! Congrats! Our HUE team would be honored to help you plan and execute the day of your dreams. Contact us today by clicking HERE!

Couple: Franki + Brock
Photography: Alisha Tova


Chief Strategist and Creative Director of HUE by Sarah Davidson, Sarah is a sought-after event industry consultant, planner, and strategist based in Madison, WI. Follow her work on Instagram at @huebysd.

Filed Under: Practical Planning Tagged With: engaged, event coordinator, hue by sarah davidson, just engaged, madison wedding, madison wedding planner, madison wedding vendors, madison weddings, madison wisconsin, wedding coordinator, wedding designer, wedding planner, wedding planning, wedding planning checklist, wisconsin wedding planner, wisconsin wedding vendors, wisconsin weddings

Whitney + David | Madison, Wisconsin | Glam Downtown Wedding at The Sylvee

November 7, 2021 By Sarah Davidson

After postponing their wedding date TWICE, the third time was a charm for Whitney and David, who hosted their celebration at The Sylvee that focused on their values and vibe as a couple throughout. The wedding of this awesome California-based couple included many personal touches from their community, with the evening’s MC and reception band being childhood friends of Whitney’s!⁠⁠

⁠One of Madison’s newest and most unique wedding venues, The Sylvee did not require much dressing up, but our HUE crew had fun with what we did, including a few glam pieces from Event Essentials and A La Crate Rentals, all captured masterfully by Tim Fitch Photography, of course!⁠

⁠⁠We LOVED our planning journey with this couple, who had the perfect balance of both keeping it fun and keeping it real. Congrats Whitney + David!⁠

⁠⁠P.S. we also loved that Whitney told her sister Meagan that she HAD to hire the HUE team for her big day as well and we got to celebrate with them this past year too!

See more from Whitney + David’s downtown Madison wedding day below!

We were in love with the ambiance of The Sylvee and their industrial vibe that was such an easy blank canvas to transform Whitney + David’s wedding day into the unique and beautiful one that it was.

We had all hands on deck flipping this gorgeous ceremony space into a dinner scene during their happy hour and then flipping it again into a dance floor for this fun-loving couple to dance the night away with their loved ones!

One of our favorite parts of their day was coordinating the logistics to play a pre-recorded toast from David’s mom who was battling cancer in Tennessee and couldn’t attend their special day. The raw emotion was felt throughout the entire venue.

Congratulations, Whitney + David!

To see more real weddings and events designed, coordinated, and produced by our HUE team, click HERE!

The Dream Team
Design, Planning + Coordination: HUE by Sarah Davidson⁠⁠
Photography: Tim Fitch Photography⁠⁠
Videography: Hello Darling Films⁠⁠
Venue: The Sylvee⁠⁠
Catering: Adamah Neighborhood Table⁠⁠
Charcuterie: Fromagination⁠⁠
Donuts: Greenbush Bakery⁠⁠
Rentals: Event Essentials⁠⁠, A La Crate Rentals
AV: Celebrations Entertainment⁠⁠
Live Entertainment: WheelHouse⁠⁠
DJ: Juke Box Bandstand
Beauty: Brideheads


Chief Strategist and Creative Director of HUE by Sarah Davidson, Sarah is a sought-after event industry consultant, planner, and strategist based in Madison, WI. Follow her work on Instagram at @huebysd.

Filed Under: Real Events By HUE Tagged With: downtown madison, downtown madison wedding venues, downtown wedding, event coordinator, glam wedding, hue by sarah davidson, madison, madison event coordinator, madison wedding, madison wedding planner, madison weddings, the sylvee, wedding planning, wisconsin event coordinator, wisconsin wedding, wisconsin wedding planner, wisconsin weddings

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