It’s here, it’s happening! Welcome to a new era, introducing:
Five years ago, in February of 2015, I started Harmonious Union Events not having any idea where it was going to take me. I had been working in the wedding industry for a few years as a venue manager and knew I wanted to do something for myself (pretty much because I wanted the ability to take vacations whenever I would like). After speaking to some other planners and industry friends, it seemed like it was an opportune time to jump in the market so I chose to seize it and setup the LLC. Simple as that.
For the first two years, I still didn’t really know what I wanted to get out of this. I certainly worked with some great clients and built strong experience, but was never really sure if it was always going to be a side gig or if I wanted to turn this into the real deal. Then I attended Camp Wed and everything changed. For other small-business entrepreneurs, I cannot stress enough how important I believe it is to invest in yourself and attend summits and retreats such as this. Spending a few days surrounded by inspiring creatives in a remote location can really give you an opportunity to think.
Once I made the decision that this was for real, every business decision made was with that mindset, including this one, to refresh the HUE brand to something I believe is the truest reflection of our values, image, and services.
Two adjectives I had in mind when determining where we were headed next are bold and edgy. They are words that I frequently keep in mind when designing with clients, as we work together to develop what pieces can fall in place to make their event stand out against the rest. It doesn’t have to just mean a dark palette and far out concept, but can also encapsulate a fresh take on an old idea, a wow moment, or an everyday after thought turned into something grand.
About 18 months ago, I shared this vision (along with my adult-lifelong personal and professional color mantra) with the incredibly talented Angela Mundloch at Saffron Avenue who was able to turn it into reality. Here is the brand inspiration we came up with.
There aren’t many things in the world that I can look at and say with definity, “yes, this is me” but this board is one of them.
The next step was to develop the new logo, which included the updating of our brand/company name. Many of you have known us as Harmonious Union Events, which will always be our origin and have a place in my heart. However there are a few main reasons why I felt it was time to move on:
- I loved the acronym of HUE from the start and we use it quite frequently. It didn’t seem like it would be a difficult transition for an industry that somewhat knows us by this name already. Also, the dictionary definition of HUE is: “Overall character or appearance to the mind”, which plays directly into all the different services we offer and clients we serve.
- As the owner, I want all clients to understand that I still have my hands on everything even if I may not be at your event. We are a small and powerful team, and each client is provided with the same high end treatment no matter who you may be working with.
Working with the points above, as well as our brand inspiration, HUE was reborn.
And finally, because she’s a world class designer, the flourishing touch that Angela created for us was a few patterns that speak greatly to our services and style, gorgeous weddings executed through meticulous planning. I’d say that looks something like this, wouldn’t you?
There is so much more about this process that I intend to dive into as well with you, including our new website and updated services, but for today this is where I will leave things.
I also will leave you with one other special piece of information. As of January 1 and officially with this re-brand launch, this business is the real deal. I have left my “safe” day job to jump completely into HUE full-time, and couldn’t be more terrified OR excited by it. I can’t speak enough to how supportive everyone has been – family, friends, clients, and the industry. Thank you as we grow into this new era!!